With the excitement of Euro 2024 building, CRM marketing solution provider Optimove has unveiled enlightening insights on bettors' wagering intentions and behaviors for the upcoming tournament. The report from Optimove Insights provides a comprehensive examination of the wagering and communication preferences of the average European bettor.
Betting Behavior and Preferences
The findings reveal intriguing patterns in betting behavior. More than half of bettors (58%) exhibit active wagering habits, placing bets on one or more games each week. Notably, 29% of bettors place bets on several games weekly, while a substantial 76% of respondents bet at least once a month.
Among the types of bets favored, over/under bets lead the pack, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three with 35% of bettors showing a preference for this type of wager.
When it comes to the types of matches, 57% of bets are placed on the Champions League and other European tournaments. National league season games see 54% of bets, national tournaments or friendlies account for 48%, and national cup games draw 46% of wagers.
Euro 2024 Betting Trends
The anticipation for Euro 2024 is palpable, with 84% of bettors planning to place bets on the tournament, regardless of their national team's participation. Live betting during games is especially popular, with 83% of bettors engaging in this dynamic form of wagering.
The key factors influencing bettors' decisions include player performance, which is cited by 52% of respondents. Expert analysis and betting promotions each hold sway over 47% of bettors, highlighting the importance of strategic communication and promotional offers in the betting industry.
Marketing Challenges
Despite the enthusiasm for betting, many respondents have expressed frustration with specific platforms, abandoning them due to an overwhelming number of marketing messages or irrelevant content. This underscores the necessity for sportsbooks to tailor their communication strategies thoughtfully to meet the needs of their customers.
Industry Implications
The insights from this report serve as a cautionary tale for sportsbook operators. The results offer a clear guide for operators aiming to deepen player loyalty and optimize customer lifetime value. Tailored communication and carefully curated promotions are key to maintaining bettor engagement and satisfaction.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," an Optimove spokesperson stated. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
As the industry gears up for Euro 2024, these insights can help sportsbooks refine their strategies, ensuring a more personalized and effective approach to customer engagement. In an industry where the competition is fierce and the margins can be slim, understanding and responding to bettor behavior and preferences is more crucial than ever.