The Los Angeles Kings have a new logo inspired by the 1990s Gretzky era. This updated emblem aims to bridge the past and the present, reflecting the deep influence Wayne Gretzky had on the team's branding during his time with the Kings. The revamped logo revives the "Chevron" design from Gretzky's era, serving as a visual connection between historic moments and future ambitions.
A Nod to History
Prominently, the new logo features "Los Angeles" at the top, alongside an updated version of the original 1967 crown. This meticulously crafted emblem encapsulates the franchise's rich history and evolving identity, reimagining elements from the early '90s jerseys. This redesigned logo, which replaces the previous one unveiled in 2008, took two years to develop. The goal was to honor the past while resonating with today's audiences.
Collaborative Design Process
The extensive design process involved significant effort and collaboration. Luc Robitaille highlighted the teamwork behind the new logo's creation, emphasizing the input from past and current players. His comments underline the significant pride felt throughout the organization, as echoed by Kelly Cheeseman, who remarked on the collective pride in ushering in a new era of LA Kings hockey.
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Luc Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras."
The feedback from both former and current players played a crucial role in shaping the new logo, setting the stage for further extensions and new iterations in the future.
Launch and Availability
The new logo will be available for purchase starting Friday, June 21, at the Crypto.com Arena's Team LA Store. This launch represents not just a new design, but a celebration of the fusion of classic and modern elements intended to resonate deeply with fans.
"From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," commented Kelly Cheeseman.
The integration of the "Chevron" design and the original crown marks a significant step in the team's branding strategy, paying homage to the past while embracing future possibilities. This thoughtful redesign is a testament to the franchise's dedication to its history and its fans, ensuring the legacy of the Los Angeles Kings continues to thrive.